Client siteWomenswear2026
Client site /REF'ELLE
Womenswear online shop
Overview
An online shop for a womenswear label: dresses, separates, occasion and casual, every piece offered in several colours.
Visit the siteOn a phone
Most people meet a site on a phone first, so we design the phone layout on its own instead of shrinking the desktop one.
The only colour on screen is in the clothes
The interface is black and white, so nothing competes with the garments people are there to judge. Every colourway is the same garment rendered again with only the colour changed, so the only thing that changes between colourways is the colour.
The product page opens on a stage: choose a colour and the picture closes to a single seam and opens again in the new one. Page-to-page motion is drawn by the site itself, so it works at any connection speed.
What we built
- Four categories, one hero
- One flick or swipe moves exactly one category
- One garment, every colour
- Each colourway is the same piece in a new colour
- Black and white interface
- Grounds, type and buttons stay neutral; colour lives in the clothes
- Generated imagery
- Product photographs are rendered, art-directed piece by piece
- Motion that never stalls
- The page draws its own transitions, so they run on slow connections too
